The platform is rolling out a fresh option that allows them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale launch. This development aligns with a rise in AI-generated material, spurred by recent content generation software.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is often illogical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, including AI artwork to informative clips, and we intend to give people the ability to see more or less of that, depending on their own preferences,” said a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its app tagged as artificially created. In total, more than 100 m pieces of content are uploaded to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Users will be able to limit or boost the level of AI-generated videos they view by using the topic control setting in the app and choosing AI-made media. Other topics that are already be controlled under the filter include current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s rules mandate content makers to tag lifelike AI-made content, and it bans harmful fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its community policies.
In addition, the platform will from now on apply an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is furthermore introducing a $2m AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This initiative will assist non-profit groups specializing in training programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid controversy over proposals to make redundant hundreds of safety staff in the UK. TikTok is planning to cut a significant number of roles in its content moderation team in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
